"Most people don't know the amount of time, commitment, and extenuating work that goes into bringing them the piece of meat on their plate. What are the real implications of grass-fed beef on climate change? What is involved in humanely processing animals at harvesting facilities? Why is grading, labeling, and traceability essential for the consumer? And what's the beef with eating meat? There are two sides to every story; however, in the beef industry's case, only one side seems to get most of the airtime. In Glorious Beef, LaFrieda shares his family's legacy and pulls back the curtain to reveal ... each stage of the process involved in bringing beef from pasture to plate, and the ... industry's story of survival and constant evolution"--Amazon.com.
